Who are these products aimed at and are they cost-effective for grassroots sports clubs?
Premier League/Championship clubs training grounds – clubs opt for this to match up the consistency of the stadium pitch, which in most cases at this level is a stitched pitch. Costs allow them to get a larger hybrid area for their money.
League 1/2 & National Leagues – In stadiums and training grounds for a higher quality pitch than a natural. As you can imagine, with this level of club they don’t have the luxuries of the top clubs’ training facilities with multiple pitches. Quite often this level of club has condensed training grounds where usage is high in smaller areas.
Grassroots clubs within the football tiered system – Clubs that can go hybrid on their stadium pitch to avoid training off site and hiring other facilities. In this environment you can train on the one site and also facilitate all the club’s needs with outside hire, ladies’ teams, youth football. You can even have the kids play across the pitch on Sunday mornings!
With this model yes, they can be cost-effective. When you consider the income that could be generated through prolonged pitch hire, general use of the facility (food & drink) with people constantly coming and going, alongside the fact that bringing training in-house saves money in hiring other facilities. I’m sure there is a clever business model where this investment could become self-funding.