Mind Trap sponsored by idverde Goes Gold at RHS Chelsea Flower Show

Garden designer Ian Price and sponsor and main contractor idverde are thrilled to announce that their Mind Trap garden has been awarded a Gold Medal by judges at the prestigious RHS Chelsea Flower Show 2017.

RHS Chelsea is one of the world’s most well-renowned and prestigious Flower Shows, with rigorous judging criteria requiring absolute attention to detail in the realisation of designs through precision construction and the careful selection of the very best specimens of appropriate plant specimens.  To achieve a Gold Medal at RHS Chelsea Flower Show is considered to be a pinnacle achievement for any garden designer.

Mind Trap is, however, not just an average garden; its purpose was not just to win awards but also to draw attention to an issue that will affect 1 in 4 of us at some point in our lives – mental ill health.  Ian’s mission when designing Mind Trap was to create a garden which can immerse the visitor in an experience that gives insight into what it is like to suffer from and live with mental health issues.

Based on Ian’s personal battle with mental ill health and depression, every element of Mind Trap has been carefully structured to symbolise a facet of mental ill health.  From the black-water pond which gently ripples so as not to allow you to see a true reflection of yourself, to the harsh metal walls looming in on you making the visitor feel caged with only a few rays of light at certain angles, each stone, plant and shrub has been carefully chosen to align with his mission.

Ian Price comments:

“I am totally overwhelmed by the response of the judges and visitors to Mind Trap. When I first set out to create this garden, I wanted to turn my experience of battling depression into something positive. As the idea progressed and I received so much positive feedback about my mission, I realised just how important it could be to so many others too.    To have now achieved the recognition of the RHS with this Gold Medal has just blown me away completely and I feel so honoured to have been given the opportunity to exhibit my design at the world’s most prestigious flower show.

“I would not have been able to complete Mind Trap without the dedication and support of my sponsor idverde managing the build, and the tireless help and support from so many of my suppliers and friends.  Without the skilled team of hard working and dedicated craftsmen from Conway Landscapes, Habitat Landscapes and Conquest, and the enthusiastic and knowledgeable planting team, this garden would not have been possible. This garden may be my design, but it is a garden that belongs to everyone.

I truly hope that my ‘positive garden about mental health’ can help to raise more awareness of mental health and let others know that it really is OK, not to be OK, and with the right help and hard work you can learn to take back control.”

Alistair Bayford, Sales and Operations Director at idverde said:

“When we first heard about Mind Trap’s concept we felt compelled to embark upon our first venture into RHS Chelsea Flower Show as the message behind it resonates so completely with so many people.  As Europe’s leading green services provider we know just how important green spaces are to people and we loved how Ian’s design utilises symbolism to immerse people into an experience of suffering from mental ill health, whilst also showing the importance of green spaces and horticulture in helping people to build resilience and recover.

“We have been hands-on with the project ever since we decided to sponsor it and our teams have supported Ian with the entire process. We are absolutely delighted with this result and hope that Mind Trap continues to raise awareness of mental health issues for a long time to come.

Our suppliers have been part of the journey including Conway Landscapes, Habitat Landscapes, Conquest, Patio, CED Stone Group, Kelways, Barcham, Lindum, Ginger Horticulture, Landscape Plus, Eco Assist, Green-tech, Writtle University College and Veena Ugargol Yoga Therapy, all of whom played an important part in Mind Trap’s success.”

Mind Trap sponsored by idverde supports the Heads Together campaign, and charities Perennial and Inspire. When the bell tolls on Saturday, funds raised by the sale of plants from the garden will be donated to these three worthy causes.

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