idverde and The Posh announce sponsorship agreement

By December 10, 2020 Blog, Mixto, News, Sponsoring, Sport
idverde POSH sponsorship

We’re excited to announce a new partnership with Peterborough United as the club’s new training ground sponsor.

idverde is the UK’s leading green service provider and has been partners to The Posh since Summer 2018.  During this time, idverde has invested in local apprenticeships, matchday sponsorship and undertaken the installation and management of the highly regarded Mixto hybrid pitch at the Weston Homes Stadium.

The idverde training ground will host The Posh first team, reserves, The Posh Foundation, Academy, women and girls and disability teams. idverde currently manages all grounds maintenance for two hybrid pitches and two and a half natural pitches both at the training ground and the main stadium, measuring a total of 36,773 square metres.

idverde employs over 7,000 colleagues operating throughout Europe and offers a range of services to support the creation, maintenance and management of landscapes throughout the UK, from professional open space management to landscape design and build, grounds maintenance, tree surgery, civil engineering, outdoor facilities management, biodiversity management, waterways management and more.

The relationship with Peterborough United began with the installation of the Mixto hybrid turf system at the Weston Homes Stadium and training facility in 2018, where it has received excellent feedback from the grounds team for its quality and durability. The hybrid sports surface has also been chosen by some of the biggest and best international clubs, including Real Madrid and A.C. Milan.

Mixto is a reinforced natural hybrid surface, consisting of a synthetic and a natural grass component. The added strength from the artificial turf improves the durability of the pitch, with playing time increased to around three times that of natural turf, and with no noticeable change in surface performance to players.

idverde Chief Executive, Doug Graham, commented, “Our relationship with The Posh has developed into a strong bond and we are delighted to further build on this through this investment in the team and the local community. Everyone involved with the club, from the Mixto installation team and the ongoing maintenance of the pitch and training facilities, has done a fantastic job and will be thrilled by today’s news.”

Peterborough United’s Commercial Executive Horris Jones, added, “We are delighted that idverde have agreed to be the new training ground sponsor for the football club.  They have already demonstrated what a wonderful partner they are with the work that they have undertaken with the pitches both at the training ground and the Weston Homes Stadium and this is the next step in our relationship.

“It has been a pleasure getting to know the staff at the company over the last 18 months and I know they are all excited about the future. The Posh Foundation, Academy, women and girls, disability teams as well as the first team group are all based at the idverde training ground and it is developing all the time, with many more additions to come.”

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